Photo Art Direction - CPG & Lifestyle

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Social Media Creative Direction

Seasonal Campaigns

Responsible for creative direction for relevant seasonal moments across merchandising, email marketing, growth advertising and social content efforts. Worked with photographers, designers and copy team to create a cohesive brand story for web, app, email and social media.

Summer ‘20: Go All Out

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Women’s History Month ‘20 – In Good Company

Art Director - Clarisse Mooney • Designer - Nancy Hu • Copy - Jasmine Flowers & Katie Warren

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Instagram post

Internal Zoom Backgrounds

Instagram Stories

Valentine’s Day ‘20: Delivered with Love

Growth Ads

Utilizing the shoppable collections ad feature has performed really well for our growth team so we created ads based on actual merchandising categories within the app.

Valentine's Day Landing Page

Developed photography style + worked with designers to create composited image assets within layout.

Merchandising Emails

Weekly merchandising emails linking to shoppable categories within the app to current members and leads.

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Shipt