Creative direction for new branding for Fuzzy. Established the new design language for the Fuzzy brand while working with outside agencies and our in-house creative team to extend the new look and feel through web, motion, print and campaign work.

Brand redesign: Character
In-house team: Lead CW: Dan Kleinman, Designer: Marion Gidrol
Campaign videos & photography: Circus Maximus
Motion design: Superside
Website UI and build: Zehner

Telehealth How it Works Videos

I creative directed these quick, bite-sized videos to explain just what pet telehealth means. Our mission at Fuzzy is to give pets their healthiest, happiest lives through accessible, affordable vet-care. We worked with Red Cat Motion to create a series of how it works videos with our unique illustration style in our new brand look and feel.

Motion design and illustration: Redcat
Copy: Zack Jenkins and Sheila Grady

Lifestyle Brand Photoshoot

Creative directed and produced the Fuzzy brand’s first lifestyle brand shoot to use in marketing materials. This was an approachable, warm and elevated look to highlight the e-commerce and telehealth offerings for pet parents’ everyday lives.

Creative Direction: Clarisse Mooney • Director/DP: Steve Babuljak • Production: Anecdote Creative